5 DIGITAL MARKETING STRATEGIES FOR FASHION BRANDS

In today’s world, we can find millions of fashion brands out there, anywhere. But standing out from the crowd is what gets you success and standing out is a very difficult challenge. To face this challenge, you need to have an effective digital marketing strategy up your sleeve. 

When digital marketing is used effectively, it not only improves your brand presence but also increases your sales and hence, makes your brand more profitable. It enables your product to be available to a particular target audience who are interested in your product which increases brand awareness, boosts up sales, and turns users into brand ambassadors. 

In the industry of fashion, there are various strategies of digital marketing that can apply for maximizing the profitability of your fashion brand. Whether your brand is old or new, a winning digital marketing strategy can always be deployed to make your brand reach more people. 

RETARGET VISITORS

Whenever you scroll through Instagram or watch ads, you don’t immediately buy the product but if you find some product that you like a lot then the ad stays on your mind for a while. Similarly, you have to target such visitors that liked your product by making them recall your product through remainder ads. And if you’re still not getting much response, always remember to have a few lucrative deals up your sleeve like offering discounts and doing giveaways. You might also find people who still have your products in their shopping carts but haven’t purchased them yet. So remember to retarget them in order to increase turnover. 

HOLIDAY PROMOTIONS

During festivals, almost everyone is looking to shop somewhere and it’s even better if they provide discounts. So it is your chance at increasing your sales more than usual. You can send in emails to your subscribers letting them know of the discounts and deals on a variety of items. For instance, you can have 10 days of discounts where you may give a discount on one category each day. So on day 1, there could be a discount on jeans, on day 2, there could be a discount on shoes and so on. This would be a way where you will not only be promoting your products to subscribers, but in return, they’ll also promote the products by discussing your discounts with their circle of friends. 

STYLE GUIDES

If your fashion brand offers different kinds of clothing items and accessories, then creating style guides on the website would help a lot. In this way, subscribers and new visitors get to visualize different types of combinations of clothing and accessories to have an idea about how to match different items. It could be a great way to attract a target audience and a part of your online marketing strategy. The website could have a number of style guides depending upon various factors like occasions, seasons, colours, clothing materials. For example, it could show guides for special occasions like picnics, or seasons like summers. 

WORKING WITH INFLUENCERS

You can work with influencers, like vloggers and fashion bloggers who have a decent number of followers, to cater to your target audience in a more realistic way. They have a lot of people following them and are well-reputed with a respected number of views. If they advertise, review and recommend your products, you will see a rise in sales, and most of their followers will have trust in you. Working with influencers allows you to have your products advertised to a different group of potential customers. If you’ve chosen the right influencer, it can lead to new customers. 

EVENTS ALL YEAR ROUND

These days, people don’t buy gifts just on birthdays or Christmases. We have a lot of special occasions like Father’s Day, Mother’s Day, Friendship’s Day, Baby Showers, Bridal Showers, Graduations, Anniversaries, and so on. In recent years, these occasions have gained a lot of significance. So for any fashion brand, it is a brilliant idea to market customized items that are relevant to specific festivities taking place in your target audience’s life. For instance, on Valentine’s Day, you can have matching couples’ clothing, or on Father’s Day, you can have discounts or combo offers on men’s apparel. This way, you will not only be promoting your products to subscribers, but in return, they’ll also be promoting the products by discussing your products with their circle of friends. 

Digital marketing provides you with effective tools and services to engage with your target audience, increase your brand awareness and maximize profitability along the way. One such successful digital marketing agency is Dhandho Pani. They are one of India’s fastest-growing digital marketing agencies with a very skilled team of members. Their website is dhandhopani.com.

Don’t forget to check out our previous posts and comment about more strategies for digital marketing in the fashion industry.