Sustainable Fashion Make it Last

  Sustainable fashion- Make it last

Sustainable fashion can be defined as “Clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.” This has now become a major concern for every fashion conscious as we hurtle towards breaching the limits of our planet. Fashion industries churn out products which meets the desire of its consumer. The term “fast fashion” has been in lime light recently, which means throwing the cloth as soon as it seems cheap or out of trend, that is, not re-wearing them.

Being a fashion consumer, we must know and follow certain methods to achieve our basic demand by keeping its impact on environment in mind. Sustainable is partly about the process of producing fashion items but more about pattern of consumption and use. Here, the aim should be to minimize any undesirable products from the environment. Following are the ways we can ensure a sustainable fashion on every product’s life cycle:

  

1.      By ensuring efficient and careful use of natural resources

2.      Selecting renewable resources at every stage

3.      Maximizing repair, remake, reuse and recycling of the product and its components.

                                          

There are few companies involved in the fashion industry that are taking steps to address this harm but their efforts are small compared to the scale of the industries producing item which are not environmentally friendly. It is a highly debated and increasingly covered topic in media worldwide and hence a “Green Strategy” has been introduced by Anna Brismar for sustainable fashion production and consumption, which can be explained as, ideally, each garment should be produced on demand or custom made, in high quality and timeless design, in an environmentally friendly manner and with consideration to various other aspects. Thereafter. It should be used long and well through good care, repair and redesign. When the garment is completely worn out, it should be returned to a collection point for recycling which can be reused by the industries. One should also consider renting, borrowing or swapping clothes by maintaining an individual’s style.

                                         

In short, the power is in your hand. If you want to reduce the impact of your fashion choice- show the corporations you care about what your clothes are made of, by consciously choosing what you wear because fashion has always been a way to indicate who you are to the world so now is the time to think about what you want your clothes to say about the kind of world and future that we aim for.